CLICK HERE </a><!--END RECIRCULATION BLOCK - CTA -->The campaign focused on a particularly hard-to-reach demographic, transgender men and women aged 18 to 35 who have sex with men. This group often misses out on essential preventive healthcare services due to stigma and shame, and is at a higher risk of contracting HIV as a result. The campaign was all about empowerment, using positive, well-informed language. Partnering with North Central Community Advisory Group allowed the health department to get creative with their messaging. Using texts and armed with a $10,000 media budget, the two-month campaign’s message was “We give a buck about your health. You should too.” During the campaign, there was a 273.2% increase in website traffic to information on preventative HIV services and a 238% surge in tests shipped, according to the health department. Created by Woodruff, the campaign won gold in Tiny But Mighty for advocacy."/>CLICK HERE </a><!--END RECIRCULATION BLOCK - CTA -->The campaign focused on a particularly hard-to-reach demographic, transgender men and women aged 18 to 35 who have sex with men. This group often misses out on essential preventive healthcare services due to stigma and shame, and is at a higher risk of contracting HIV as a result. The campaign was all about empowerment, using positive, well-informed language. Partnering with North Central Community Advisory Group allowed the health department to get creative with their messaging. Using texts and armed with a $10,000 media budget, the two-month campaign’s message was “We give a buck about your health. You should too.” During the campaign, there was a 273.2% increase in website traffic to information on preventative HIV services and a 238% surge in tests shipped, according to the health department. Created by Woodruff, the campaign won gold in Tiny But Mighty for advocacy."/>
